In recent years it is undeniable that popular culture has become much more celebrity-centric; it is no wonder then that people seem more likely to purchase products endorsed by their favourite celebrities. We’ve put together a selection of our favourite celebrity endorsements and their subsequent advertising campaigns.
Beyoncé – Pepsi
While Beyoncé’s touring schedule would be enough to keep us mere mortals occupied, the superstar also finds time for extra activities. Beyoncé’has been working with Pepsi since 2002, appearing in that memorable Gladiator-themed commercial alongside Britney Spears, Pink and Enrique Iglesias in 2004. This partnership blossomed into a $50 million deal signed with Pepsi in 2012, leading to the equality iconic 2013 commercial.
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Natalie Portman – Miss Dior
Natalie Portman’s Miss Dior endorsement proved itself as a suitable match from its conception. Portman signed a contract with Dior in 2010 agreeing to appear in several of their advertising campaigns. She has since starred in a number of adverts for Miss Dior which are charmingly floral, floaty and Parisian.
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Scarlett Johansson – The One
Scarlett Johansson is the epitome of beauty and glamour, which probably explains why Dolce & Gabbana signed her to endorse their make-up collection in 2009 and their The One campaign later on. The union is a match made in heaven and has made for some excellent advertisement campaigns ever since. | |
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