In recent years it is undeniable that popular culture has become much more celebrity-centric; it is no wonder then that people seem more likely to purchase products endorsed by their favourite celebrities. We’ve put together a selection of our favourite celebrity endorsements and their subsequent advertising campaigns.
Beyoncé – Pepsi
While Beyoncé’s touring schedule would be enough to keep us mere mortals occupied, the superstar also finds time for extra activities. Beyoncé’has been working with Pepsi since 2002, appearing in that memorable Gladiator-themed commercial alongside Britney Spears, Pink and Enrique Iglesias in 2004. This partnership blossomed into a $50 million deal signed with Pepsi in 2012, leading to the equality iconic 2013 commercial.